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  • AD STARS
  • VIDEO STARS
  • PUBLIC SERVICE ADVERTISING
  • Film
  • Print
  • Outdoor
  • Radio & Audio
  • Design
  • Interactive
  • Mobile
  • Data Insights
  • Social & Influencer
  • PR
  • Promotion
  • Direct
  • Media
  • Integrated
  • Innovation
  • Diverse Insights
  • Place Brand
  • Film

    The definition of film is traditional TV, cinema ads and internet film including pre-roll ads.
    The jury will be looking for ideas which display a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution.

  • Print

    The definition of print is advertisements intended for published printed media including Newspaper, Magazine and journals. The print jury will be primarily looking at the strength of the creative idea.

  • Outdoor

    The definition of outdoor is billboard and poster advertising as well as out of home ambient executions. The outdoor prizes will be awarded to advertising and communications encountered in the out of home environment and will honor the skillful engagement of consumers by both traditional (billboards, posters) and progressive (ambient, non-formatted use of the surrounding environment) means.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Ambient (An experimental and unconventional outdoor advertisement)

    • This category includes the disciplines as listed below:
    • B01. Non-Standard Indoor Advertising
    • B02. Small Scale Special Solutions
    • B03. Special build
    • B04. Live Advertising and Events
    • B05. Transit
    • B06. Interactive Outdoor Experience
    • B07. Digital Screen
    • B08. Non-Formatted Digital Outdoor

    C Outdoor Craft

    • The juries will judge the degree of technical completion (quality) presented during the process of publishing the print advertisement. The idea behind the execution in relation to the client or brand should be of little or no consideration to the craft jury, accepting, of course, that it is often integral to the ad and cannot be ignored completely. (However, this aspect is still usually a necessary part in advertising and is not always disregarded and to submit the entries to a field where the ideas do not play a huge role, the aspects below must have an outstanding quality.)
    • C01. Art Direction
    • C02. Copywriting
    • C03. Illustration
    • C04. Photography
    • C05. Typography
  • Radio & Audio

    The definition of Radio is traditional advertising on radio stations and online radio channels.
    All audio media content, from ads broadcast over public radio, to those made available for download.
    Entries will need to demonstrate ideas that are wired for sound; that is, work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Radio & Audio Craft

    • The jury will reward the quality of craft as demonstrated in either the production process or the technical execution of radio ads.
      This might take into account the quality of the scriptwriting or acting performance, the skillful use of music or sound design, or the best use of radio as a medium. The idea behind the execution in relation to the client or brand should be of little or no consideration to the craft jury, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
    • B01. Music / Sound Design
    • B02. Scriptwriting
    • B03. Active Performance
    • B04. Use of Radio as a Medium
  • Design

    The definition of Design is the celebration of the use of design as an aid in communication and experience to inform brand ethos and product message.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Communication Design

    • This category includes the areas as listed below:
    • B01. Posters
    • B02. Stationery
    • B03. Publications(Digital Brochures, Editorial Designs, eBOOK)
    • B04. Self-promotion(POS, Consumer Touchpoints, In-store Digital Signage and Designs, Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other greeting cards, Logos)
    • B05. Promotional items(Retail Environment and experience, Live Events, Exhibition and experience)
    • B06. Digital design(Data-Visualisation, Digital Installations and Events, UX, UI and Journey Designs)
    • B07. Packaging(Sustainable Packaging, Special Edition, and Promotional Packaging)
  • Interactive

    The definition of interactive encompasses branded online, digital and technological communication. Successful entrants will be able to present their ideas, technology and creativity behind the work seamlessly, and prove how their target audience engaged and enhanced brand value, resulting increased business sales and recognition.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Use of Interactive

    • B01. Use of Web Platforms
      • Website, microsite, web service, application
    • B02. Online Ad
      • Individual works of advertisements that are published online with a fee (banner, rich media etc.)
    • B03. Web Campaigns
      • Online campaigns that are consisted of at least two web executions(e.g. one website, one online video, one online advertisement etc. )
    • B04. Social
      • This section is for online digital creations which targets social media. The entries are judged for the relevance entries have with social media. The application of social media and related activities in the entries to enhance success in businesses, cause ripple effects in society, and induce participation of the public will be judged.
    • B05. Other Interactive Works (Games/Branded Tech)
      • * Game: Games that are created for a certain brand (games that are not created for a certain brand is not applicable) If a game needs to be accessed through a certain website, the user should be able to gain access through a single click of URL.
      • * Branded technology: Technologies or brand solutions that have been developed and used to improve the value of a brand can apply for this section. Useful and practical tools or online digital services that enhance the quality of the user’s behaviors or life patterns as well as the value of the brand can be also applied. (e.g. applications or tools that can be downloaded, digital signatures & slogan , screen savers, widgets, calendars, notepads etc.)

    C Interactive Craft

    • The entries for Interactive Craft field should included the aspects listed below:
    • C01. User Experience (UX)
    • C02. Site Optimization
    • C03. Omni channel Interaction
    • C04. Cross Device Interaction
    • C05. Use of social Data
    • C06. Interactive Technology
    • C07. Innovative Use of Technology
  • Mobile

    The definition of Mobile is creative work activated by a mobile device, app or mobile web.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Use of Mobile

    • B01. Use of Mobile Websites
      • Websites developed for mobile devices
    • B02. Mobile Applications / Mobile Games
      • * Mobile Applications: Applications that are already downloaded on a mobile device or that can be downloaded by customers from app stores and other mobile software distribution platforms
      • * Mobile Games: Brand related games that could be played in mobile devices or designed exclusively for mobile devices
    • B03. Social for Mobile
      • Creative mobile solutions for social media and community site applications that use mobile devices
    • B04. Mobile Advertising
      • Banners and other rich media designed for and played on mobile devices

    C Mobile Craft

    • The juries will judge the quality and the degree of technical completion of mobile entries. This will take into account the quality of the mobile design or interface, how easy and logical the mobile site/app is for the users to navigate and experience.
    • C01. User Experience (UX)
    • C02. Activation by Location
    • C03. Augmented Mobile Experience
    • C04. Virtual Reality Experience
    • C05. Networked / Connected Mobile Technology
    • C06. Wearable Technology
    • C07. Innovative Use of Technology
  • Data Insights

    The definition of Data Insights means using data to enhance the execution or success of advertisements through the creative use, interpretation, analysis or application of data. How creative you are with your data, and how the execution was enhanced by the creative use of data, must be at the core of the idea.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Use of Data

    • B01. Data-Driven Targeting
      • The definition of Data-Driven Targeting means gathering data to achieve goals more effectively: for example, using data to tailor brand messages or define your channel strategy. You must provide quantitative insights to show how you utilized data to improve brand positioning in the market. Examples of creativity in this category include using a unique combination of data sets that support better insight, or creating a new algorithm that delivers superior insight. Entrants must clearly deliver a bottom line benefit in terms of reduced costs, or greater revenue, via any aspect of the marketing mix.
    • B02. Data Visualization
      • Data Visualizations communicate complex information clearly and efficiently to consumers in a way that leads to a change in behavior. They include online dynamic, static, interactive or real-time info graphics and offline visualizations such as visual installations and activations. This category celebrates Data Visualisations that enhance understanding and communicate data insights clearly.
    • B03. Data Storytelling
      • Entrants to this category must demonstrate how they used data to create powerful brand messages and drive consumer engagement. It is important to show how you used data to create more impactful brand narratives, or clearly illustrate how this strategy informed the delivery of appropriate brand stories.
    • B04. Data Technology
      • Data-technology includes, but isn’t limited to, models, tools, platforms, apps and algorithms. Entrants must demonstrate how they applied, or invented, innovative data technology to enhance a creative message. It’s important to clearly illustrate how data-technology contributed to an improvement in campaign performance – for example, by including a breakdown of audience, message, channels and delivery.
    • B05. Data Integration
      • Data Integration means selecting the best combination of different data streams to create a highly integrated or effective advertisement.
    • B06. Social Data
      • The definition of Social Data is using data and metadata (usually obtained from social networking services) to build targeted relationships with audiences and communities. For example, entrants should demonstrate how they used social data to derive meaningful insights, increase sales or improve brand awareness.
    • B07. Innovative Use of Technology
      • Entrants to this category must build upon the inventive use of data technologies to show how they used technology to enhance environmental and brand communication.
  • Social & Influencer

    This category celebrates strategic influencer marketing solutions, and the creative use of social insights to drive engagement and social reach. Entrants must demonstrate how the creative use of social networks and platforms, brand ambassadors and influencers led to commercial success.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Social Insight & Engagement

    • B01. Community Building & Management
      • This category celebrates campaigns designed to engage or build an online social community. Judges will assess the extent of community engagement, as well as the appropriateness of targeted conversations or communications directed at active or non-active users.
    • B02. Audience Targeting / Engagement Strategies
      • This category recognizes work that can demonstrate the most successful consumer engagement by showing tangible target audience related results. Each audience targeting or engagement strategy may relate to any media channel, so long as entrants can prove engagement with wide-scale or niche consumer groups. Audience measurement results and proof of engagement through metrics such as 'time spent with brand', 'number of interactions with the brand', and 'number of downloads' will be taken into consideration.
    • B03. Real-time Response
      • This category celebrates targeted social activity that utilises social platforms in order to respond to different world events, public affairs and other real-world, real-time activity in an immediate and meaningful way, which may prompt social sharing and engagement.
    • B04. Social Data & Insight
      • Entries in this category should demonstrate how the measurement, collection and analysis of social platform or social user data have provided, contributed to, or enhanced an insight or understanding of the audience. From social media to e-commerce, this category celebrates campaigns that have data and insights at their heart. Winning entries will demonstrate the best use of data and the resulting insights, which led to dramatically improved results. Judges will consider metrics such as increases in the average order value, a reduction in online CPA (cost per action) or CPC (cost per click), etc.
    • B05. Social Customer Strategy
      • The definition of Social Customer Strategy includes any customer-focused social activity designed to support a brand’s customer service and experience online.
    • B06. Brand Storytelling
      • This category celebrates social campaigns that use a particular brand or consumer case to drive meaningful engagement with specific target customers.
  • PR

    The definition of PR is the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics.
    PR awards will go to the freshest creative PR campaigns, programs and tactics that actively engage consumers to brands/organizations and demonstrate the highest levels of strategic planning, creativity and business results.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Practices & Specialism

    • This category includes the disciplines as listed below:
    • B01. Corporate Reputation & Communication
    • B02. Corporate Responsibility
    • B03. Public Affairs & Lobbying
    • B04. Crisis Communications & Issue Management
    • B05. Media Relations
    • B06. Events & Experiential
    • B07. Celebrity Endorsement
    • B08. Sponsorship
    • B09. Launch or Re-launch
    • B10. Brand Voice
  • Promotion

    The definition of Promotion is activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be affected using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Use of Promo & Activation

    • This category includes the disciplines as listed below:
    • B01. Use of promotional stunts / live advertising / live shows / concerts / festivals
    • B02. Use of exhibitions and installations
      • (e.g. vending machines, interactive digital events, digital installations, floor graphics, transit advertising)
    • B03. Use of merchandising / in-store marketing
      • (e.g. display, point-of-purchase materials, shelf/store design, promotional packaging)
    • B04. Use of broadcast in a promotional campaign
      • (e.g. cinema, TV and radio)
    • B05. Use of print or standard outdoor in a promotional campaign
      • (e.g. newspapers, magazines, trade journals, billboards, outdoor banners)
    • B06. Use of digital in a promotional campaign
      • (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)
    • B07. Other digital solutions in a promotional campaign
      • (e.g. mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDG, GPS, MP3 players, games and applications, widgets, schematic screens and other mobile communication, digital installations, AR, VR, Mixed Reality)
    • B08. Use of social in a promotional campaign
      • (e.g. promotional campaigns that use social platforms to create relationships with consumers)
  • Direct

    The definition of Direct is targeted direct communication designed to generate response or specific action whilst building and prolonging relationships. Direct awards will go to the work that not only contains a response mechanism-coupon, phone number etc.-but also has some direct attributable effect on behavior and obtains a measurable response.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Use of Direct Marketing

    • This category includes the disciplines as listed below:
    • B01. Mailings
    • B02. Ambient Media
      • (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
    • B03. Use of digital in a direct marketing campaign
      • (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations.)
    • B04. Use of social in a direct marketing campaign
  • Media

    The definition of Integrated is fully integrated campaign executed across multiple platforms. Integrated campaigns take a good idea and stretch it to its fullest potential, helping your audience build associations with your brand with every touch.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution

    B Use of Media

    • This category includes the areas as listed below:
    • B01. Use of screens
    • B02. Use of print in a media campaign
    • B03. Use of outdoor in a media campaign
    • B04. Use of ambient media
    • B05. Use of special events and stunt/live advertising
    • B06. Use of digital in a media campaign
    • B07. Use of social in a media campaign
    • B08. Use of mobile devices
  • Integrated

    The definition of Integrated is fully integrated campaign executed across multiple platforms. Integrated campaigns take a good idea and stretch it to its fullest potential, helping your audience build associations with your brand with every touch.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
  • Innovation

    The definition of Innovation is breakthrough technology and innovation that may allow brands, technologists and creatives to communicate with their customers in a new way, or might stand alone as significant innovation in their own right.
    The innovations that enter must have a proof of concept. Pre-development ideas/concepts are not eligible; entrants must clearly demonstrate the technology. We are looking for technology that has already been developed, and is ready to be used as part of a creative execution or launched as a new product or service.

    A Product & Service

    • A01. Foods
    • A02. Drinks (alcoholic & non-alcoholic)
    • A03. Cosmetic / Beauty / Clothing / Footwear and accessories
    • A04. Pharmaceutical / Toiletries
    • A05. Furniture / Household
    • A06. Vehicles
    • A07. Electronics / IT / Office Equipments / Home electronics & audio-visual / Business Equipment & Services
    • A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
    • A09. Distribution / Publication
    • A10. Corporate / Institution
  • Diverse Insights

    Under the organization slogan of “sharing diverse insights,” AD STARS respects the diversity of advertising ideas due to cultural differences and backgrounds of countries. AD STARS set up the Diverse Insights category to respect and encourage multicultural qualities of advertising.

    • The Diverse Insights category selects advertisements that utilize unique local cultural characteristics of target. The entry submitted to other category may be submitted additionally to this category if the advertisement is based on insights of unique local cultural characteristics.
      There are no subcategories in Diverse Insights.
  • Place Brand

    AD STARS has the Place Brand category to discover excellent cases of outstanding communications in branding a nation or city. Brands of nation, city and province may participate. The category includes events, tourism and festivals related to a nation, city or province.

    A National Brands

    • Advertisement, Publicity, Marketing and Promotion of Nation Brands and Events or Tourism related to a nation

    B City Brands (including province)

    • Advertisement, Publicity, Marketing and Promotion of Nation Brands and Events or Tourism related to a city.