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Behind the leather
Bronze 501
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PR > Practices & Specialism > Events & Experiential (PR campaign that use an event or stunt)
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Thailand is home to the world’s largest source of crocodile skin supply and is a major exporter of exotic skins to leading global fashion brands. The target audience is exotic skin shoppers with no awareness of the horrors that exotic animals endure due to luxury marketing that masks the ugly truth behind the leather. PETA’s objective is to end the use of exotic skin and open the eyes of those blinded by luxury and get them to pledge against all exotic skin products.
Brand
PETA Asia
Agency
OGILVY & MATHER
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