Preliminary Judges

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Preliminary Judges(2019)

Louai Alasfahani

Paragon International

Chief Creative Officer

Louai Alasfahani possesses a profound passion for Lateral Thinking.
For more than 25 years, his work for a wide sector of local and international brands such as Porsche, VW, Audi, Dominos Pizza, Al Mouj, Nikon, Ikea and CSR initiatives have won numerous accolades and worldwide recognition. In addition, his creative work is featured in more than 38 international books on Design, Creativity, Branding and advertising.
As a leader, he is empowering the industry through sharing his knowledge and experience by lecturing at universities، writing articles، judging creativity awards and producing creative work that achieves clients strategic x-objectives.
He cofounded the International Advertising Association Kuwait Chapter in 1996, served as General Secretary 2008-2010 and President elect 2010-2012.
Co-founded Awraq (Papers) in 2001 – the world’s first advertising critique magazine in Arabic, focusing on Integrated Marketing Communications, intellectual property and festivals of creativity, which rebranded to bloganubis in 2008.
Certified Brand Manager by the Association Of International Product Marketing & Management.
Certified in Advertising and Public Relations by the London Chamber of Commerce and Industry Examination board.
Mini MBA - American Management Association
Member of: IPRA International Public Relations Association. CIM Chartered Institute of Marketing. International Journalists Association.