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Title Native Mobile Music Video
Enter Category Branded Viral Videos
Media Type View Count 557


The Japanese music industry, with sales dwindling to half of what it was compared to the golden age, is in a state of crisis. With this issue at hand, we took it upon ourselves to create an entirely new kind of music video for the hip hop idols “Lyrical School”, and create some real buzz. We found an interesting insight that young generation does not watch music video on tv or pc however, watches it on smartphone.

Brand Lyrical School Agency HAKUHODO
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