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Title McWhopper
Enter Category PR > Integrated Campaign led by PR
Media Type View Count 1003


In the fiercely competitive fast food category, Burger King faced declining consideration in the all important 18 to 34 year old demographic. A new breed of competitors was connecting with youth through a shared sense of purpose and social good, positioning Burger King as old fashioned. Peace One Day is a global nonprofit organisation whose goal is to make United Nations Peace Day, on 21st September, an annual day of global unity. Each year they campaign to raise awareness of Peace Day under the theme 'Who will you make peace with?' Our x-objectives were twofold: increase brand consideration for Burger King and raise awareness of Peace Day.

Brand McWhopper Agency Y&R
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