It has been reported that over 200.000 children go missing in China every year. Only 0.1% are found. This serious social issue gets very little publicity. On the other hand, OPPO, one of the biggest smartphone brands in China, invests heavily in advertising, with a media budget of 150 over million $.
Brief: How could OPPO put their resource (advertising, stores) in the hands of the consumers for them to get involved in helping missing children in China?
Our x-objective was to raise the awareness regarding a dramatic national problem, offer visibility and involve as many people as possible to help gather as valuable information for the children.