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Title Personal Innovation Act
Enter Category Promotion > Product & Service > Corporate /Institution


Advances in smartphone and communication technologies allow us to connect with our loved ones no matter where we are. But could the generation that is not familiar with digital technology be at risk of being left behind? Softbank is a mobile and Internet corporation, and its brand mission is to eliminate isolation with an information revolution. So we launched a project to deliver innovations that match each person’s lifestyle. The project was launched for the purpose of relieving the isolation experienced by those who have a hard time using smartphones or keeping pace with mobile technology changes.

Brand SOFTBANK CORP. Agency HAKUHODO