BBDO Atlanta / Chief Creative Officer ROBIN FITZGERALD

Robin Fitzgerald is Chief Creative Officer at BBDO Atlanta, where she oversees work for every client. Before making the move to Atlanta, she spent 15 years in Los Angeles, working at Crispin Porter + Bogusky and TBWA\Chiat\Day. Robin first joined CPB in 2002, helping to launch MINI's highly awarded U.S. campaign. From CPB, she went to Chiat, where she created work for Gatorade, Visa, Energizer, and every model of Nissan vehicle. In 2010, CPB came calling once more, and she returned to the agency, leading creative on brands like PayPal, Old Navy, Grey Poupon, and Vitaminwater.
Robin has participated on juries for D&AD, Clios, Art Director’s Club, One Show and New York Festivals, while her work has been recognized with awards from Cannes, One Show, Communication Arts, Clios, Webbys, London International Awards and Kellys. But perhaps even more exciting, her work has been consistently picked up by the non-advertising world, being parodied on Saturday Night Live, featured on the NBC Nightly News, NPR, Entertainment Weekly, US Weekly, and nominated for an Emmy. She lives in Atlanta with her husband, her two kids, and her cat, Mush.

ROBIN FITZGERALD

TBWA\Santiago Mangada Puno / Chief Creative Officer MELVIN M. MANGADA

The first Hall of Fame member of 4A’s Creative Guild of the Philippines, Melvin led the agency to its record-breaking sixth 4A’s Agency of the Year and seventh Best in Creative Awards in 2017.
Highly regarded for raising the flag for Philippine Creativity around the world, Melvin is this year’s Campaign’s Creative Person of the Year for Southeast Asia, an honor he previously received in 2015.
His agency is consistently the most award-winning agency in the Philippines, earning recognition from like Gunn Report, The Work, Cannes Lions, Webby Awards, D&AD, London International Awards, One Show, Adfest, and Spikes Asia. Adobo, Asia’s leading publication for advertising community has ranked him as Philippine’s top creative 4 times, including a back-to-back win for 2015 and 2016. He has served either as Jury or Jury President in the most important advertising festivals in the Philippines and around the world.
Melvin spearheads innovation within the agency, introducing services unprecedented in the Philippine advertising industry. He set up How’s Everything, the first full-service production house in an advertising agency in the Philippines.

 MELVIN M. MANGADA

GREYnJ United / Chief Creative Officer JUREEPORN THAIDUMRONG

Jureeporn Thaidumrong (Judee) is one of the most awarded creative leaders in the ad industry across the globe.
In almost 30 years of her career, Judee has become one of the most influential figures in Thai advertising, and around the world. Under her leadership, Results/O&M won Thailand’s first-ever Cannes Gold Lion in 2000, and Saatchi & Saatchi won Thailand’s first-ever D&AD Pencil in 2003.
In 2005, Judee opened her own shop, JEH United and created numerous famous work, such as Smooth-E "Love Story" commercial; Sylvania “Picnic” TVC and the controversial “Sorry Thailand” long form TVC that reflected on the nation’s political turmoil in 2010.
In 2015, Judee's renowned Creative Shop was acquired by WPP under Grey Group as GREYnJ UNITED, where she would continue to lead as Chief Creative Officer and has given birth to several famous campaigns such as KBank “Friendshit”, “Face Off”, Tic Tac “Fruity Flavours Campaign”, BarBQ Plaza "Fulfill", "The Waiter’s Mom", Nautilus Tuna “The Break Up” and Pantene “#SeeBeautyNotGender” campaign. She was also named “2018 Southeast Asia Creative Person of the Year” by Campaign Asia and ranked #1 in Campaign Brief's poll of Asia’s Creative Director of the Year 2018.

JUREEPORN THAIDUMRONG

Dentsu Asia Pacific / Regional Chief Creative Officer TED LIM

An English Literature graduate, Ted joined Dentsu as Chief Creative Officer, South-East Asia in 2013 after an illustrious career at DDB and a stint at Leo Burnett. Elevated to Chief Creative Officer, Dentsu Asia-Pacific in 2015, he now works with 26 offices across 15 countries from China to Australia.
A creative strategist, Ted believes “we are in the business formerly known as advertising” and marketing in the digital economy requires a creative strategy that is more relevant and personalised to make the human connection necessary for business transaction. He repositioned Dentsu Asia-Pacific as an “Innovative Business Solutions” network beyond advertising that produces non-traditional work in the mobile, digital and social space. Different and better ideas that make a difference, work that moves people and business, from engagement to transaction.
His first integrated digital/social campaign for Toyota Asia-Pacific ‘Wakudoki’ garnered over 10 million views on Facebook and YouTube to rejuvenate an aging brand. TIME magazine wrote, “This Toyota ad is utterly insane – and wonderful” and deemed it, “The most delightful two minutes of your day.” Creative luminaries like Andy Greenaway, Merlee Jayme, Santosh Padhi and Rob Belgiovane joined him and helped Dentsu win a slew of new business across the region including Coca- Cola, Sprite, Zespri, Unilever, Adidas, Qantas, Uniqlo, Toyota and Yamaha. The work his team produced – ‘Project Revoice’ for ALS Association in Australia, ‘Dead Whale’ for Greenpeace in the Philippines, ‘Odds’ for Adidas in India, ‘Single Belief’ for Glenlivet in Taiwan, ‘Clean Light Hand Soap’ for Zantiss in Thailand, ‘Air Pollution Discount’ for Kobayashi in China, ‘No Detail Too Small’ for Singapore Airlines and ‘Instazoom’ for Canon in Singapore – got global attention.

TED LIM

FCB BRASIL / Chief Creative Officer JOANNA MONTEIRO

Joanna is CCO at FCB Brasil, where she has worked since September 2012. Since then she has won 40 lions at the Cannes Festival, including a Grand Prix in the Mobile category in 2014. On that same year, Business Insider named her one of the Most Creative Women in Advertising in the world and she had the distinction of being the only Brazilian on the list. She was also included in the Big Won Report’s ranking of Top 10 Most Award-Winning Creative Directors in the world. Joanna was nominated "Woman to Watch" by Advertising Age and made Ad Age's Creativity 50 list. In 2015 Joanna was one of the 30 most creative people in advertising, according to Business Insider, and presided over the jury for the Mobile category at Cannes. In 2016 she became president of Integrated & Innovative Media at D&AD and has been a member of the D&AD Consulting Board since 2017.
Joanna started her advertising career as a trainee copywriter at Ogilvy (1996) and as a copywriter at DPZ (1997-99), W/Brasil (1999-02) and Africa (2002/2012). Joanna has an Arts degree from Brasília University (UnB) and a graduate degree in Advertising and Marketing from ESPM.

JOANNA MONTEIRO

AD STARS 2019

AD STARS is the only international advertising festival which combines creativity with cutting-edge technology.
It aims to share creative solutions and change the world.

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THE ANTI-PERFECT COLLECTION

‘Go with the flaw’ is Diesel’s global proclamation. It stands for everything that is imperfect and celebrates individuality and uniqueness- after all, our flaws are what makes us interesting. But we needed to launch the campaign in China- where people regarded perfection as a way of life. They would pursue cosmetic surgery to make up for their insecurities and low self-esteem, but then find how one procedure was never quite enough. And with the world constantly setting impossible beauty standards, the misuse of cosmetic surgery escalated. The situation called for Diesel to remind people to cut out all the noise and embrace their true, flaw-filled, imperfect but beautiful selves.

Brand
DIESEL
Agency
Amber China

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The Quiet Taxi

The brief for this project was to develop a campaign that could communicate Hyundai Motor Groups philosophy, "Together for a better future" in a technological and tangible way. Our objective was to ultimately position Hyundai Motor Group into a true lifetime partner that provides safe and comfortable driving experience for everyone. We focused on the fact that in Korea, it took 15 years for the hearing-impaired to attain the rights to drive a taxi. And found the story for "The Quiet Taxi" project from the letter Mr.Lee's daughter had left on the back seat of his car. Whose hearing-impaired father had recently challenged himself, despite his hurdle, to start a new taxi-driving career for his family.

Brand
Hyundai Motor Group
Agency
INNOCEAN worldwide

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