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Title AD STARS announces programs will be held separately online and offline

AD STARS announces programs will be held separately online and offline



The world is facing the COVID-19 crisis with its cultural, economic, societal and daily life ramifications. AD STARS prioritizes the health and safety of our people, jury, speakers and delegates and we are closely scrutinizing government guidelines and global data to track this unprecedented situation. To protect everyone’s health, while continuing to encourage creativity and further support the advertising industry, we have decided to hold separate programs, online and offline. 


Creativity shines amid crisis and ideas are changing the world. Our industry is also changing as a result of COVID-19, echoing the theme of AD STARS 2020: Re:AD [rethink, redefine and redesign advertising]. Unfortunately, AD STARS will not be able to meet you in Busan in August, but we look forward to seeing you again soon to celebrate the creation of world-changing ideas.


Please see the table below for details. We hope you are always healthy and happy,


Hwanjin Choi, Chairperson, AD STARS





AD STARS 2020 Awards


Extended deadline : July 10


AD STARS has created a special category called PIVOT.

This is for campaigns created in response to the coronavirus, which have helped to amplify and reposition brands in keeping with their core values, or which have contributed to overcoming the COVID-19 pandemic through public health initiatives and economic revitalization.



Preliminary judging : July 20 – 28

1st final judging : August 3 – 11

2nd final judging : August 15 – 18

Winners announcement : August 22

Young Stars and

New Stars

AD Competition


We’re planning to start accepting applications at the end of May. We will provide more details soon via our website. 


Exhibition, Conference and Award Ceremony


Our three-day festival will be tentatively postponed until October 22-24. If it is not safe to host events in Busan due to Covid-19, our program will be replaced online. We will keep an eye on the situation and update you accordingly.