MAD STARS is international Marketing ∙ Advertising ∙ Digital contents festival that combines creativity with cutting-edge technology.AD STARS changes its name from ‘AD STARS’ to “MAD STARS”. “MAD” is an acronym for Marketing, Advertising, and Digital contents. MAD STARS aims to share MAD solutions and The maddest ideas are those that change the world. As its ultimate value is “humanity”, we strive to become a communication platform to contribute to mankind.
5 Key Concept
Contribute to the future and development of mankind through SDGs(Sustainable Development Goals) which were chosen as a common goal for humanity.
We aim to be a festival for everyone interested in creativity, not just those working in the advertising industry. We passionately believe in providing a global awards platform that is accessible to everyone – even those who have limited funds to spend on entering award shows. It’s the reason we invite the general public to experience MAD STARS free-of-charge at our annual festival in Busan, South Korea.
MAD STARS respects cultural diversity. We highly value creative ideas that reflect each region’s culture and market. By sharing advertising campaigns that reflect different cultures, we seek to promote a better understanding of markets around the world.
Expand reach to include marketing, advertising and digital contents etc.
MAD STARS celebrates ideas that promote creative change in the world. By raising awareness of creative solutions that change the world, we hope to encourage agencies to take the lead in making the world a better place.
14th AD STARS (25-27 AUG, online)
Entries: 19,697 pieces from 63 countries
12th AD STARS (22-24 AUG, BEXCO, Busan)
Entries: 20,645 pieces from 60 countries
10th AD STARS(24-26 AUG, BEXCO, Busan)
Entries: 21,530 pieces from 56 countries
Theme: Creativity +-x÷Technology
10th anniversary special conference, joint
exhibition hall for startups
8th AD STARS (20-22 August, BEXCO).
The No. of Entry : 17,698 entries from 67 countries.
VIDEO STARS have been newly developed.
Planned real development of advertising industry and support for job seekers :
Newly developed Innoplace.
Hosted the 6th Ad stars festival(Bexco, August 22~24),
with 12,079 entries from 59 countries.
Special programs such as China Special, Creative Economy Section, Creative
School, AD win-win and Marketing Solution Workshop were held
Choi Hwanjin took office as the co-chairman of the executive committee
Hosted the 4th Ad Stars Festival(Haeundae Grand Hotel, August 25~27) with
7,130 entries from 46 countries,
The new category of Interactive and Place Branding were created.
Hosted the 2nd Ad Stars Festival(Haeundae Grand Hotel,August 27~29)with 3,258 entries from 38 countries
The inaugural meeting of the preparatory committee of Ad Stars and
its 1st seminar took place. The establishment and corporation aggregate approval from the Ministry of Culture and Tourism.
Set-up of the organizing committee and the executive committee.
Hur,Nam-Sik, was selected as the chairman of the organizing committee.
Lee, Eui-ja, was selected as the chairperson of the executive committee.
Hosted the first pre-competition for Ad Stars.
15th MAD STARS
(8.25.~27., BEXCO, Busan)
Entries : 19,142 pieces from 73 countries
13th AD STARS (10.22.~24, online)
Entries: 20,028 pieces from 60 countries
Newly Category Open: Creative eCommerce, Pivot
11th AD STARS(23-25 AUG, BEXCO, Busan)
Entries: 20,342 pieces from 57 countries
Newly Category Open: Data Insights, Social & Influencer
9th AD STARS(25-27 AUG, BEXCO, Busan)
Entries: 18,063 entries from 61 countries
Newly Open: Game Stars, Ad Academy
Focused on Booths for Experiences: Drones, IoT,
VR attraction experience booths
ad:tech@AD STARS: Joint seminars with
ad:tech, world’s largest tech-conference landed in Busan
7th AD STARS (Aug 21th~23th, BEXCO).
The No. of Entry : 12,591 entries from 62 countries.
Creative camp for teenager have been newly organized.
Hosted the 5th Ad stars Festival(BEXCO, August 23~25),
With 10,431 entries from 57 countries.
The new categories of innovation, effectiveness, diverse insight,
media and Presentation were created.
Hosted the 3rd Ad Stars Festival(Haeundae Grand Hotel, August 26~28) with
5,437 entries from 41 countries.
The new category of Craft was created.
Hosted the 1st Ad Stars Festival (Haeundae Grand Hotel, October 21~24) with
3,105 entries from 29 countries.
Set up the preparatory committee for Ad Stars.