About MAD STARS

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MAD STARS is international Marketing ∙ Advertising ∙ Digital contents festival that combines creativity with cutting-edge technology.

AD STARS changes its name from ‘AD STARS’ to “MAD STARS”.
“MAD” is an acronym for Marketing, Advertising, and Digital contents.
MAD STARS aims to share MAD solutions and The maddest ideas are those that change the world.
As its ultimate value is “humanity”, we strive to become a communication platform to contribute to mankind.

5 Key Concept

  • Social Good

    Contribute to the future and development of mankind through SDGs(Sustainable Development Goals) which were chosen as a common goal for humanity.

  • Openness

    We aim to be a festival for everyone interested in creativity, not just those working in the advertising industry. We passionately believe in providing a global awards platform that is accessible to everyone – even those who have limited funds to spend on entering award shows. It’s the reason we invite the general public to experience MAD STARS free-of-charge at our annual festival in Busan, South Korea.

  • Discover Diversity

    MAD STARS respects cultural diversity. We highly value creative ideas that reflect each region’s culture and market. By sharing advertising campaigns that reflect different cultures, we seek to promote a better understanding of markets around the world.

  • New Paradigm

    Expand reach to include marketing, advertising and digital contents etc.

  • Creative Solutions

    MAD STARS celebrates ideas that promote creative change in the world. By raising awareness of creative solutions that change the world, we hope to encourage agencies to take the lead in making the world a better place.

The History

2021

14th  AD STARS (25-27 AUG, online) Entries: 19,697 pieces from 63 countries
Theme :

ADSTARS 2020 POSTER
2019

12th  AD STARS (22-24 AUG, BEXCO, Busan) Entries: 20,645 pieces from 60 countries
Theme:

ADSTARS 2018 POSTER
2017

10th AD STARS(24-26 AUG, BEXCO, Busan) Entries: 21,530 pieces from 56 countries
Theme: Creativity +-x÷Technology
10th anniversary special conference, joint
exhibition hall for startups

ADSTARS 2016 POSTER
2015

8th AD STARS (20-22 August, BEXCO). The No. of Entry : 17,698 entries from 67 countries.
VIDEO STARS have been newly developed.
Planned real development of advertising industry and support for job seekers :
Newly developed Innoplace.

ADSTARS 2014 POSTER
2013

Hosted the 6th Ad stars festival(Bexco, August 22~24), with 12,079 entries from 59 countries.
Special programs such as China Special, Creative Economy Section, Creative
School, AD win-win and Marketing Solution Workshop were held

ADSTARS 2012 POSTER
2011

Choi Hwanjin took office as the co-chairman of the executive committee Hosted the 4th Ad Stars Festival(Haeundae Grand Hotel, August 25~27) with
7,130 entries from 46 countries,
The new category of Interactive and Place Branding were created.

ADSTARS 2010 POSTER
2009

Hosted the 2nd Ad Stars Festival(Haeundae Grand Hotel,August 27~29)with 3,258 entries from 38 countries

ADSTARS 2008 POSTER
2007

The inaugural meeting of the preparatory committee of Ad Stars and
its 1st seminar took place.
The establishment and corporation aggregate approval from the Ministry of Culture and Tourism.
Set-up of the organizing committee and the executive committee.
Hur,Nam-Sik, was selected as the chairman of the organizing committee.
Lee, Eui-ja, was selected as the chairperson of the executive committee.
Hosted the first pre-competition for Ad Stars.

ADSTARS 2021 POSTER
2020

13th AD STARS (10.22.~24, online) Entries: 20,028 pieces from 60 countries
Theme: Re:AD
Newly Category Open: Creative eCommerce, Pivot

ADSTARS 2019 POSTER
2018

11th AD STARS(23-25 AUG, BEXCO, Busan) Entries: 20,342 pieces from 57 countries
Theme: Connect!
Newly Category Open: Data Insights, Social & Influencer

ADSTARS 2017 POSTER
2016

9th AD STARS(25-27 AUG, BEXCO, Busan) Entries: 18,063 entries from 61 countries
Theme: Break
Newly Open: Game Stars, Ad Academy
Focused on Booths for Experiences: Drones, IoT,
VR attraction experience booths
ad:tech@AD STARS: Joint seminars with
ad:tech, world’s largest tech-conference landed in Busan

ADSTARS 2015 POSTER
2014

7th AD STARS (Aug 21th~23th, BEXCO). The No. of Entry : 12,591 entries from 62 countries.
Creative camp for teenager have been newly organized.

ADSTARS 2013 POSTER
2012

Hosted the 5th Ad stars Festival(BEXCO, August 23~25), With 10,431 entries from 57 countries.
The new categories of innovation, effectiveness, diverse insight,
media and Presentation were created.

ADSTARS 2011 POSTER
2010

Hosted the 3rd Ad Stars Festival(Haeundae Grand Hotel, August 26~28) with 5,437 entries from 41 countries.
The new category of Craft was created.

ADSTARS 2009 POSTER
2008

Hosted the 1st Ad Stars Festival (Haeundae Grand Hotel, October 21~24) with 3,105 entries from 29 countries.

2006

Set up the preparatory committee for Ad Stars.