|Entries that seek to solve business issues, deliver business services that solve customers’ problems.|
The definition of Film Stars is traditional television, cinema advertising and internet film including pre-roll ads. The jury will be looking for ideas which display a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution.
B Film Craft
Print Stars refers to advertisements made for publication in newspapers, magazines, and other print media. Juries in the Print Stars category evaluate the campaign, focusing on how powerful the creativity of the idea is.
B Print Craft
The Outdoor Stars refers to advertisements executed in billboard, poster, and outdoor advertisements. The Outdoor Stars is given to advertising and communication campaigns in outdoor media such as transportation media and outdoor advertising media using transportation such as buses and taxi. Evaluation will be focused on how effectively consumers participated.
B Ambient (Non-Standard and Free-Format Outdoor Advertising)
C Outdoor Craft
Radio & Audio Stars
Radio & Audio Stars means advertising executed through radio stations and online radio channels. Includes all audio media contents, from commercials broadcast over public radio to commercials that can be downloaded. Present a campaign to deliver brand messages through excellence of recording, sonic innovation, or superior audio storytelling.
B Radio & Audio Craft
Design Stars is the celebration of the use of design as an aid in communication and experience to inform brand ethos and product message.
B Communication Design
Interactive Stars contains online, digital, and technical communications from certain brands. Campaigns in this area should be able to present ideas, skills, and creativity behind the production, presenting how the target participated in improving brand value, and how much business revenue and recognition have improved as a result.
B Use of Interactive
C Interactive Craft
The Mobile Stars refers to entries implemented on mobile devices, applications, and the website for mobile devices.
B Use of Mobile
C Mobile Craft
Data Insights Stars
Data Insights Stars focuses on implementing a successful campaign through creative data use, interpretation, analysis, and application. The key is how creative you are using your data, and how much you've improved your results with your creative use.
B Use of Data
Social & Influencer Stars
This category celebrates strategic influencer marketing, and the creative use of social insights to drive engagement and social reach. Entrants must demonstrate how the creative use of social networks and platforms, brand ambassadors and influencers led to commercial success.
B Social Insight & Engagement
The definition of PR is creative use of reputation management by building and maintaining trust and understanding between individuals, businesses or organizations and the public. PR awards will go to the freshest creative PR campaigns, programs and tactics that actively engage consumers to brands / organizations and demonstrate the highest levels of strategic planning, creativity, and business results.
B Practices & Specialism
Brand Experience & Activation Stars
Brand Experience & Activation is an activity or suggestion designed to elicit immediate action for the sales of a product or service. These may include offering free samples, tie-ins, giveaways, joint promotions, contests, events, in-store advertising, exhibitions, and other promotional devices.
B Use of Brand Experience & Activation
Direct Stars refers to direct communication designed to elicit specific responses or actions by building and maintaining relationships with specific targets Direct Stars awards will go to the works that not only contain a response mechanism (coupon, phone number etc.), but also has some direct effect on behavior and obtained a measurable response.
B Use of Direct Marketing
The definition of Media is a creative use of media, and how media ideas demonstrate understanding of the target market, innovatively implement strategies across channels and maximize business results for a successful outcome.
B Use of Media
Integrated Stars (Entry fee)
Integrated Stars refers to a fully integrated campaign executed across multiple platforms. Integrated campaigns take a good idea and reach it to its fullest potential, helping your audience build associations with your brand at every opportunity. An integrated campaign should utilize at least 2 platforms or more.
Innovation Stars (Entry fee)
Innovation Stars means breakthrough technology and innovation that may allow brands, technologists, and creatives to communicate with their customers in a new way or might stand alone as significant innovation. Entrants are required to provide the proof of new concept. Already developed ideas or concepts have no eligibility. Entries should prove a technique clearly.
Place Brand Stars
Place Brand Stars is to discover excellent cases of outstanding communication in branding a nation or city. Brands of nation, city and province may be entered. The category includes events, tourism and festivals related to a nation, city, or province.
A National Brands
B City Brands (including province)
Commerce Stars celebrates the works that have used creative e-commerce, payment solutions, and where innovation stands out. Juries will see the demonstration of entries on how the innovation and optimization of the customer journey led to increased consumer engagement and commercial success.
|Make it clear that your entries demonstrate innovative problem-solving processes for your business and brand challenges.|
Make it clear that your entries demonstrate innovative problem-solving processes for your business / brand challenges.
DIVERSE INSIGHTS Group selects advertisements that utilize the unique cultural characteristics of the region.
If you have already submitted a campaign to another category but based on insight into the unique cultural characteristics of the region,
you can submit additional entries to this group.
Diverse Insights Stars
More and more brands are making entertaining and attractive brand videos for their targets to meet their marketing goals.
VIDEO Group is created to select the most creative and original brand video.
Information Video Stars
Entries in this category aim to provide information on brands, products, services, or companies. It can be a branded video for product launch, branded video for publicity, direct marketing video, in-store video, recruitment video etc.
Entertainment Video Stars
Entries in the Entertainment Video Stars includes videos use or integrate with other entertainment content. The content includes drama, documentary, sitcom, music video, game, movie etc.
Viral Video Stars
Viral videos created with the primary intention of being shared or user-distributed online. This category accepts any type of videos regardless of the format or media if it aims to be shared virally. It includes, but not limited to, web videos, mobile videos, user-generated videos for public sharing.
PSA (Public Service Advertising) refers to advertisements for the public interest.
This includes campaigns based on human happiness and corporate social responsibility,
such as environmental issues, human rights, education, and health improvement.
If the campaign delivers ideas and content that are in the public interest,
it can be submitted by private companies as well as non-profit organizations, NGOs, and governments.
SDGs (Sustainability Development Goals) Stars
SDGs (Sustainable Development Goals): UN’s Sustainable development goals which is composed of 17 global goals which act as a shared blueprint for peace and prosperity for people and the planet, now and into the future. This form is fundament of SDGs Stars.
PIVOT Group is a category for campaigns created in response to crisis,
which have helped to amplify and reposition brands in keeping with their core values,
or which have contributed to overcoming challenges and economic recovery.
A brand “PIVOT” means changing a brand’s direction and new brand strategy through creative, business and branding ideas.
PIVOT (Special Category)
PIVOT category is designed to support agencies and creators who are helping brands evolve and communicate new perspectives to move forward.