Artwell Nwaila is an award winning creative who currently works as the Head of creative for Google Sub-Saharan Africa and Head of the partner ecosystem in the region ( yup two roles ). He has experience ranging from publishing , advertising , TV and tech. His true passion lies in the use of technology to amplify creativity and the use of data to inform excellent, measurable , impactful ideas. He also founded SA Creatives which is an award winning creative platform which has since been acquired by a media company. Artwell has been jury at prestigious national & international events, such as ADC Awards, The Bookmarks and The One Show.This will be his time as a MADSTARS juror