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New Stars

New Stars AD Competition is the creative competition program in which held during the finals of the Busan International Marketing Advertising Festival for junior advertisers all over the world.

It is a competition involving in-service advertisers under the 5 years of experience around the world, and participation teams in the New Stars AD Competition compete for gold, silver, and bronze medals by creating ads according to their themes within a given time.

We hope that all of junior who want to be a “NEW STAR of MAD STARS” participate a lot.

New Stars AD Competition 2023
22 August(Tue) – 25 August(Fri) 2023 / For 4 days

- Contest Site : BEXCO, Busan

- Accommodation : Shillastay, Haeundae, Busan

Participation Scale

80 People, 40 Team (A team of up to 2)

21 Aug (Mon) 22 Aug (Tue) 23 Aug (Wed) 24 Aug (Thu) 25 Aug (Fri) 26 Aug (Sat)

·Check in


·Announce a theme of the contest



·Close works submission

·MAD STARS Opening Ceremony

·Examine submitted works

·NEW STARS Networking Party

·Enjoy MAD STARS freely

·Conversation with the jury


·Check out

※ Competition schedule could be changed.
Prize and Benefit
Prize Number Benefit
Gold 1 Trophy
Silver 1 Trophy
Bronze 1 Trophy
Crystal 2 Certificate

-Actual advertisement execution of award-winning campaign (Requires consultation with sponsors)

-Opportunity to participate in overseas promotion of MAD STARS for Gold Winners

-Provides special promotion opportunities for award-winning works and portfolios using a pool of over 2,000 MAD STARS judges

-Providing 2023 Global Mad Academy course for 40 entrants by order of receipt (1 person per 1course), detailed information will be noticed soon.

* the Global Mad Academy is:
An integrated practical training platform for global advertising, marketing, digital, technology, and video fields.
Directly trained by world-famous incumbent advertisers/marketers.

Winners Announcement
25 August(Fri) / It will be announced in MAD STARS Award
  • Jury
  • Previous Jury