What Is New Stars

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New Stars AD Competition is a program in which professionals from all over the world, including advertising, marketing and public relations.

Submitted works will be judged fairly by global In-service advertising experts.
The winners selected through the contest will receive benefits for each award, and the award-winning works will be used as promotional materials.

  • Topic
    To expand the brand identity and sales of Wave Park at home and abroad in the post COVID-19 era
  • Sponsor
  • Application Period
    14 June - 30 July 2021, 23:59 PM (Korea Standard Time)
  • Eligibility
    Individual or Team (A maximum of 2)
    5 years or less professionals related in the marketing, PR and advertising field
  • Prize and Benefit
    Prize Number Benefit
    Gold 1 KRW 5,000,000, Trophy,
    Round-trip tickets,
    Wave Park lifetime passes(Within two people)
    Silver 1 Trophy
    Bronze 1 Trophy
    Crystal 2 Certificate
    ※ Actual advertisement execution of award-winning campaign (Requires consultation with sponsors)
    ※ To provide an opportunity to participate in overseas promotion of AD STARS for Gold Winners
    ※ Provides special promotion opportunities for award-winning works and portfolios using a pool of over 2,000 AD STARS judges
    ※ All participants will be eligible for the <Global Mad Academy*>.(Within 10 persons per Course by draw)
      *the Global Mad Academy is:
    - An integrated online practical training platform for global advertising, marketing, digital, technology, and video fields.
    - Directly trained by world-famous incumbent advertisers/marketers.
    ※ The details of the winners will be individually informed.
  • Participation fee
    No charge
  • Winners Announcement
    August 27 2021, AD STARS Online festival
  • Information


  • Ideas using video media such as TV and theater, viral video advertising, etc.
  • Select between Video file or Storyboard
  • Video
    - 1280*720
    - 50MB or less
    - max 2 minutes
    - MP4(H.264)
  • Storyboard in Organizer's designated Form
    - Less than 15 cuts
    - Less than 10MB
    - PDF
  • X
  • print_icon
    • Advertising using all print media, including newspapers, magazines, posters, etc.
    • Select between Print ad or Presentation board
    • Up to 3000*2000pixel not related to vertical and horizontal
    • Less than 5MB
    • JPG
  • O
  • outdoor_icon
    • Advertising using all outdoor environments, including public transportation, screen doors, ambient, street sculptures, etc.
    • Presentation board
    • Create and upload as a presentation board(title/background/target/ideas freely organized)
    • Up to 3000*2000pixel not related to vertical and horizontal
    • Less than 5MB
    • JPG
  • O
  • online_icon
    • Advertisements using all online channels, including mobile, web, and interactive channels
  • O
  • creative_icon
    • Advertisements or solutions through new technologies, methods, or objects in addition to existing advertising media.
  • X
  • planning_icon
    • Strategy Planning for Advertising Campaign and Communication
    • Planning Paper
    • Less than 35 pages
    • Less than 10MB
    • PDF
  • X
  • * All submissions should be in English.
    • Judges
    • Previous Judges