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Heckler / Partner & Executive Producer Charu Menon

Charu Menon is Partner & Executive Producer at Heckler.
She has produced hundreds of high end TVCs and short form commercial content across Australia and SEA for global brands including Nike, Pepsi, IBM, SKII, Tinder, Samsung and Uber Eats to name a few. Her work has been recognised at D&AD, Cannes Lions, Adstars, AWARD Award, Spikes Asia and the CCAs.
In addition to her work at Heckler, Charu's documentary short 'By the River' was an Official selection at two Oscar qualifying festivals - Doc Edge & St Kilda in 2020. It picked up a Gold and the Judges’ Award at the Australian Cinematographer Society Awards and various other international awards including Best Film at Moscow International Film Festival and Silver for Editing at Oslo International Film Festival. It was part of the Short Film Competition at EnergaCAMERIMAGE 2020
Charu was recently named Campaign Asia's 'Woman to Watch 2021' and was a B&T Women in Media Finalist. She was on the D&AD Direction Jury in 2019 and is a sitting jury member for D&AD in 2022 for Direction. Charu was also on the Ciclope Berlin jury for 2021.

Charu Menon
Charu Menon

Elephant Design Pvt Ltd / Co-founder, Director Ashwini Deshpande

A 1989 graduate of National Institute of Design, India, Ashwini is co-founder of Elephant Design, India's largest independent integrated design consultancy, with offices in India & Singapore. Elephant has been consistently ranked as No 1 Design Agency in India by The Economic Times Brand Equity Agency Reckoner for a decade.
Ashwini leads Branding & Communication Design at Elephant. She has been part of the award-winning work done by the Elephant team for global brands in diverse segments. Some of the awards include Global ReBrand 100 (USA), Worldstar (Germany), Lexus Design Awards, A’Design (Italy), Design for Asia (HK) and Best of the Best at CII Design Excellence.
She has been jury at prestigious national & international events, such as the Cannes Lions (France), New York Festival Awards, The One Show (USA), Pentawards London, Design for Asia (HK) & Spikes Asia (Singapore). Ashwini was Jury President at the D&AD Awards in London in 2019 and also served as Jury President at London International Awards in 2021.
She was invited by the Rockefeller Foundation at their Bellagio Campus in Italy to participate in Global Social Impact workshop and also by Danish Design Association to form the Copenhagen Co-creation Manifesto. She has lectured across more than 20 countries including AIGA Annual Conference (Boston, USA), ICOGRADA Design Week (Vancouver, Canada), Business of Design Week (Hong Kong) and International Design Congress (Gwangju, S Korea).
As a key member of The Design Alliance Asia consortium, Ashwini has collaborated on award winning international projects including Colours of Asia Research project that spanned across 11 countries in Asia.

Ashwini Deshpande
Ashwini Deshpande

Saatchi & Saatchi Wellness / Chief Creative Officer Kathy Delaney

Kathy Delaney is Global Chief Creative Officer of Publicis Health based at Saatchi & Saatchi Wellness, New York. Her bold creative vision has helped make the agency an award-winning powerhouse in Health and Wellness marketing and innovation. Previously, Kathy spent 12 years at Deutsch, where she helped it grow from a small boutique agency into a world-class communications giant.
From consumer-packaged goods to fashion, from hospitality to pharmaceuticals, Kathy’s passion for creating and overseeing integrated campaigns that outperform business objectives has impacted clients such as IKEA, Tommy Hilfiger, J&J, Revlon, Almay, American Heart Association, GNC, Pfizer Women’s Health, Exhale Spas, Crossroads Communities Shelter, LensCrafters, Reebok, Pfizer’s Zoloft and Zyrtec, and the Clinton Foundation.
Named one of the “Most Creative Women in Advertising” by Business Insider, recognized by Fast Company’s World Changing Ideas, and named among Adweek’s Creative 100, Kathy’s work has been awarded by The One Show, Effie’s, ADDY’s, W3’s, Graphis, ANDY’s, Art Directors Club, Communication Arts, and Webby’s. In 2014, Kathy served as the first-ever Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications.

Kathy Delaney
Kathy Delaney

Rothco /Accenture / CCO Alan Kelly

Alan Kelly is CCO at Rothco. Rothco is part of Accenture Interactive and is based in Dublin, which according to Alan, is the greatest city in the world. Alan started as a copywriter in a number of independent Irish agencies before becoming Creative Director at TBWA. After 6 years at TBWA he moved across town to Rothco.
At Rothco, Alan and the team have been busy, winning 2 Creative Data Grand Prix in the last 3 years for ‘JFK Uncovered’ for The Times and ‘Saylists’ for Warner & Apple Music. In the last two years Rothco has also picked up several awards for ‘Sleeping Flags and ‘The Book that Grew’ for O.N.E and AIB respectively.
This is Alan’s first time as a ADSTARS juror. Al has also judged at Cannes Lions, D&AD, One Show, Clio, Eurobest & Dubai Lynx in the last few years.

 Alan Kelly
 Alan Kelly

Adobe / Adobe Design Chris Duffey

Chris Duffey spearheads Adobe’s Creative Cloud strategic development partnerships across the creative enterprise space.
Chris’ keynotes have received over 50 million impressions. His sessions have been reported around the world including Access Hollywood, Extra, Ok Magazine, Hello, People, and The Guardian. In addition, his work has been featured by more than 100 global media outlets on topics including the metaverse, web3, NFTs, DAOs, generative experience design, computational creativity, the role of human and machine and AI enhanced creativity.
Chris also serves on The Board of Directors for the Association of National Advertisers NY (ANA) and The Consumer Technology Association (CTA) Board of Industry Leaders.
Chris is author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI.

Chris Duffey
Chris Duffey

MAD STARS 2022

AD STARS is the only international advertising festival which combines creativity with cutting-edge technology.
It aims to share creative solutions and change the world.

archive title

The Cost of Bullying

In China, online gaming has exploded. But so has bullying. Over 79% of gamers have at some point been bullied when playing online. Samsung wanted to tackle this toxic behaviour head on.

Brand
Samsung
Agency
Cheil Hong Kong / Cheil PengTai Beijing

realtime title

The Ad Break Championship -...

We were tasked with launching the latest model of the iconic Volkswagen Golf GTI. The situation was challenging to say the least. Not only did media data tell us that Australian car brands are the second biggest advertisers on TV, but our media budget was 14 times less than the segment leader. So, to stand out, we had to completely rethink how we behaved. The objective was to introduce the Golf GTI to Australia and generate test drives and leads, while framing the new model as an exciting, modern hot-hatch.

Brand
Volkswagen
Agency

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