Mother / Global Creative Director Gabriela Scardaccione

I have been part of Mother for as long as I remember.
I started my career back in Buenos Aires as an Art Director and worked in some of the most renowned international networks.
A decade later, I decided to take a year out and live in Europe. After landing in my favourite city, London, I took as many courses as I could get my hands on – studying drawing, typography and photography at Central Saint Martins and London College of Communication. Two years later and nearly on the verge of bankruptcy, I decided to stay in London, so I looked for a job, together with my partner Carlos Bayala.
Our entrance into Mother would not only forever change the course of our professional fate, but also go down as one of the most unusual things to ever happen in agency history.
Mother had only recently been founded and was at that point just twenty people strong, so upon interview we were told that we were far too senior. Not willing to take a no as an answer, we asked them to be taken on under the guise of students, hungry for work experience. With feet firmly wedged in the door we proceeded to win a pitch for Coca Cola which ensured us a job offer from founding partner, Robert Saville.

Gabriela Scardaccione
Gabriela Scardaccione

McCann Worldgroup / Global Executive Creative Director, Global Creative Community President John Mescall

John, who is a Global Executive Creative Director, expanded his responsibilities in 2016 to become President of McCann Worldgroup’s Global Creative Council. In this dual role, he provides creative leadership across McCann's global brands, and works closely with McCann's creative and strategic leaders across all markets.
In his role as Global President of the McCann Worldgroup Creative Council, John helped oversee McCann Worldgroup's rise to the elite ranks of creative influence. McCann Worldgroup for the first time in its history was named Network of the Year at the 2019 Cannes Lions International Festival. The network was recognized by Adweek as the 2019 Global Agency of the Year, and was named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. McCann Worldgroup was also named to Advertising Age’s “A-List” for the 5th year in a row in recognition of its integrated, client-focused capabilities and creativity, and was named the #1 advertising agency network for promoting good in the 2020 Good Report, a collaboration by WARC and ACT Responsible.

John Mescall
John Mescall

Publicis Group / Chief Creative Officer Natalie Lam

Natalie Lam is Chief Creative Officer of Publicis Groupe Asia Pacific, Middle East and Africa.
Originally from Hong Kong, Natalie was educated in NYC in the early 90s and worked there since, with a short stint back in Asia during the late aughts, specializing in creating 360 ideas for some of the world’s biggest brands, and leading creative departments for innovative agencies.
Natalie started as a print designer and made her way into the integrated world of advertising based on her love for craft, strategy and simple big ideas. She was executive creative director for agencies such as OgilvyOne, R/GA, McCann Erickson, Razorfish and Google’s inhouse agency Art, Copy & Code. Natalie’s work included some of the most innovative brand and product creations for Nike, Spotify, Adidas, Cadillac and Instagrm. She was part of the original small crew that created Nike+, the first ever digital product at Nike which inspired an entire fitness industry. Her work won her top awards in Cannes, D&AD, The One Show, Clio, ADC, Clios and she was a frequent judge in said competitions.
In 2015, after two decades in advertising, Natalie took a break to start an electronic music and DJ school The Foxgrove in NYC, It was featured in Rolling Stone, Fast Company, Time Out NY, and The New York Observer.
Now back in Asia, Nataile’s mission is to put creative as the core of all of Publicis Groupe’s offerings, leverage her unique international background to serve global brands and bring the creative output to the next level.

Natalie Lam
Natalie Lam

Dentsu Mcgarrybowen/dentsu jayme Syfu / Global President/Chairmom Merlee Jayme

The 2019 Drum Global Ranking announced the top 100 Chief Creative Officers in the world, and there were only 8 women in the list. One of them is Merlee Jayme.
The Global President of Dentsu Mcgarrybowen, and "Chairmom" of Dentsu Jayme Syfu Merlee is known for her work that push Insights and innovation.
She has been recognized as The Creative of the Year by Campaign Asia and the CEO of the year by the International Association of Business Communicators.
Her major awards include a Cannes Lion Grand Prix for Mobile, Grand CLIO, LIAA, The One Show and D&AD pencils. Beyond awards, she has led her agency to win key accounts: Coca-Cola, Nestle, and Shell fuels.
Merlee is a sought-after international speaker and an opinion leader. Her helpful videos during WFH showed "Creativity that means business" for the Cannes Lions "future gazers", Campaign's "Creativity at Home" , LIA's "Re-Packaging yourself" -a survival guide for creatives, during these trying times. Her talk for SPIKES this year is all about "The Brave New Normal" the trends of 2021 and beyond.
One of CNN’s Leading Women, she is a seasoned judge in award shows, an author/illustrator of a handbook “Everyone Can Be Creative”, a mom to 4 creative girls, and an inspiration in breaking the glass ceiling in this mad men’s world.

Merlee Jayme
Merlee Jayme

Impact BBDO / Regional Executive Creative Director Ali Rez

Ranked amongst the Top 20 ECDs in the world and the No.1 ECD in MENA/APAC on the 2020 World Creative Rankings, and named the South Asia Creative of the Year twice in three years by Campaign magazine, Ali Rez is one of the most successful award-winning creative leaders in the world. He has won more than 500 international accolades in his career spanning USA, the Middle East, Asia and Africa, at everything from Cannes Lions, Clios, D&AD, Effie, One Show, Loeries, Caples, to AdStars, Dubai Lynx, Spikes and many more.
Rez’s work has been instrumental in Impact BBDO being ranked amongst the Top 5 most creative agencies in the world in 2020, and has brought tremendous business success to the global and regional brands he looks after. He has been on the jury at every major award show, and is a member of the D&AD Impact Council.
Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team in California, and - being a firm believer that curiosity leads to creativity - has traveled to 131 countries.

 Ali Rez
 Ali Rez

AD STARS 2021

AD STARS is the only international advertising festival which combines creativity with cutting-edge technology.
It aims to share creative solutions and change the world.

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Lays Crispy Subtitles

Vietnam is a highly saturated snack market with plenty of competing brands. So, how do we make Lays stand out from the crowd. How do we make Lay’s Potato chips the coolest chips around, especially towards an audience that spends hours and hours eating crisps while watching YouTube but doesn’t pay enough attention to ads.

Brand
Lays
Agency
Happiness Saigon

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Greenwich Pizza 'Apologetic...

Promote the delivery service of Greenwich Pizza during the lockdown.

Brand
Greenwich Pizza
Agency
Others

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