VICE World News is a newly formed brand that provides global news reporting for young audiences internationally. The challenge was to grow their cross-platform audience by cutting through a crowded media environment, while sticking to their editorial mission of placing Vice at the forefront of conversations around under-reported issues like colonialism. We had to connect with a younger readership, and find a way for them to embrace these issues beyond news headlines and hot takes on social media. With a dialogue already set in place with ??Empires of Dirt??, a series that exposed colonialism in European museums, it was time to set sight on the ??Museum of the World.??
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